{"product_id":"by-johnny-flora-strapless-dress-hire","title":"BY JOHNNY Flora Strapless Dress","description":"\u003ch1 data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eBY JOHNNY Flora Strapless Dress\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eThe BY JOHNNY Flora Strapless Dress is a beautifully feminine statement piece that combines sculptural tailoring with contemporary romantic detailing. Featuring an elegant strapless neckline, a flattering fit-and-flare silhouette and striking three-dimensional floral embellishments, this sophisticated designer dress captures the signature modern aesthetic that BY JOHNNY. is renowned for. Perfect for weddings, Spring Racing events, cocktail parties and elevated special occasions, the Flora offers a refined yet playful approach to occasion dressing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCrafted from a premium mid-weight textured crepe with a lightly bonded layer, the Flora Strapless Dress offers the perfect balance of structure, comfort and elegance. The considered fabrication provides a beautifully sculpted finish, while the subtle texture adds depth and sophistication to the overall design. The structured construction enhances the feminine silhouette, creating a polished and flattering shape that feels both modern and timeless.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe strapless bodice features internal boning for support and definition, beautifully contouring the upper body before flowing into a softly flared skirt. An elastic shirring panel allows for flexibility and adjustability through the back, ensuring a more comfortable and personalised fit. Delicate 3D floral detailing adds a romantic, sculptural element, while the curved front hemline and right-side split introduce contemporary movement and an unexpected designer finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe result is a dress that feels feminine, confident and effortlessly sophisticated. Whether you're attending a garden wedding, race day celebration, engagement party or stylish cocktail event, the Flora Strapless Dress offers the perfect combination of modern elegance, flattering structure and distinctive designer detailing.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eFeatures\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDesigner dress by BY JOHNNY.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePremium mid-weight textured crepe fabrication\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eLightly bonded construction for added structure\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eElegant strapless neckline\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFlattering fit-and-flare silhouette\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSculptural 3D floral detailing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eInternal bodice boning for support and definition\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eElastic shirring panel for an adjustable fit\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFitted, waist-defining bodice\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSoftly flared skirt\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDistinctive curved front hemline\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRight-side skirt split when worn\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eStructured yet feminine silhouette\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eContemporary Australian designer styling\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eFit Notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDesigned with a fitted bodice and flared skirt\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eInternal boning provides structure and support through the bust\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eLightly bonded crepe helps maintain the sculptural silhouette\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eElastic shirring panel allows flexibility through the back\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDefined waist creates a flattering hourglass effect\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFlared skirt provides additional room through the hips\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eStrapless design requires a secure fit through the bust\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCurved hemline and side split allow for comfortable movement\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eParticularly flattering on pear, hourglass, athletic and straight body shapes\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eWe recommend checking garment measurements to ensure the best fit\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003ePerfect For\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eWedding Guest Dressing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSpring Racing Carnival\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDerby Day\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eOaks Day\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eGarden Weddings\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCocktail Parties\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eEngagement Parties\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBirthday Celebrations\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRace Day Events\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFormal Daytime Events\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eElegant Evening Occasions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSpecial Celebrations\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eOur Stylist's Tip\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eOur stylists love the Flora Strapless Dress for customers wanting a feminine statement look with beautiful structure and a touch of romance. The fitted, boned bodice creates lovely definition through the waist, while the flared skirt offers a flattering silhouette without clinging to the hips. The three-dimensional floral detailing provides a striking focal point, so we recommend keeping accessories refined with delicate heels, a structured clutch and understated jewellery. For race day styling, pair with contemporary floral millinery or a sculptural headpiece to complement the dress's romantic detailing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAvailable for designer dress hire in Melbourne and Australia-wide, the BY JOHNNY. Flora Strapless Dress can be hired online or styled in-store by the expert team at Your Secret Closet.\u003c\/span\u003e\u003c\/p\u003e","brand":"By Johnny","offers":[{"title":"6 \/ Pink \/ 4 Day Hire","offer_id":50964877148263,"sku":null,"price":140.0,"currency_code":"AUD","in_stock":true},{"title":"8 \/ Pink \/ 4 Day Hire","offer_id":50964877181031,"sku":null,"price":140.0,"currency_code":"AUD","in_stock":true},{"title":"10 \/ Pink \/ 4 Day Hire","offer_id":50964877213799,"sku":null,"price":140.0,"currency_code":"AUD","in_stock":true},{"title":"12 \/ Pink \/ 4 Day Hire","offer_id":50964877246567,"sku":null,"price":140.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1612\/5381\/files\/FLORASTRAPLESSDRESS_1_720x_0bcdd582-c86f-419c-8350-88302f535707.webp?v=1793674436","url":"https:\/\/www.yoursecretcloset.com.au\/products\/by-johnny-flora-strapless-dress-hire","provider":"Your Secret Closet","version":"1.0","type":"link"}