BY JOHNNY Florelle Strapless Midi Dress

BY JOHNNY Florelle Strapless Midi Dress

The BY JOHNNY Florelle Strapless Midi Dress is an elegant designer dress that’s perfect for wedding guests, engagement parties, spring racing and special occasions. Designed in a flattering fit-and-flare silhouette, it combines a strapless neckline with a structured shape and a softly flared skirt.

Crafted from a mid-weight modal and cotton blend, the fabric features a lightly bonded layer for added structure. Full cotton lining completes the design, while the defined silhouette creates a polished occasion look.

Custom floral embroidery in contrast thread details the hem, adding a distinctive decorative finish. An elastic shirring panel at the back provides flexibility across different bust sizes, while an invisible side-seam zip maintains the dress’s clean lines.

If you’re searching for a designer dress to hire for a wedding or special event, the BY JOHNNY Florelle Strapless Midi Dress is a beautiful choice. Style it with refined heels, delicate jewellery and a sleek clutch to let the embroidered hem take centre stage.

Features

Designer: BY JOHNNY

• Strapless neckline

• Flattering fit-and-flare silhouette

• Mid-weight modal and cotton blend

• Lightly bonded fabric for added structure

• Custom floral embroidery at the hem

• Contrast-thread embroidery detailing

• Elastic shirring panel at the back

• Flexible fit through the bust

• Invisible side-seam zip

• Fully lined in cotton

• Front length: 117cm

• Main: 50% Modal, 50% Cotton

• Lining: 100% Cotton

Perfect For

• Wedding guest dressing

• Engagement parties

• Cocktail parties

• Spring Racing Carnival

• Garden celebrations

• Special occasion lunches

• Designer dress hire Australia

Fit Notes

The BY JOHNNY Florelle Strapless Midi Dress features a fit-and-flare silhouette, with a structured shape through the bodice and a flared skirt. The lightly bonded fabrication adds structure, while the elastic shirring panel at the back allows flexibility across different bust sizes.

Check your measurements against the designer’s size guide when selecting your size. A secure fit through the bodice is particularly important for a strapless style.

Model is 179cm tall and wears an AU Size 8.

Front length is 117cm. The hemline will sit differently depending on your height and proportions.

Our Stylist’s Tip

Our stylists love the BY JOHNNY Florelle Strapless Midi Dress for its structured silhouette and embroidered hem. Choose heels and a clutch that complement the contrast embroidery for a coordinated finish. Simple earrings and softly swept-back hair showcase the strapless neckline, while complementary millinery creates an elegant race-day outfit.