Tojha Lura Maxi Dress - Cherry Liqueur

Lura Dress – Crimson

The Lura Dress is a striking crimson maxi designed to contour the body while creating beautiful fluid movement. Combining a sculpted silhouette with softly draped detailing, this statement gown delivers an elegant balance of drama, femininity and modern sophistication.

Crafted from a soft stretch fabrication with a subtle sheen, the Lura Dress gently follows the waist and hips through carefully placed sculpted side seams before falling into an elongated column-style maxi skirt. The stretch in the fabrication allows the dress to sit close to the figure while offering greater ease and comfort through the body.

The upper silhouette contrasts the fitted skirt with softly draped batwing sleeves, creating movement through the arms and an effortless, fluid shape. A refined boat neckline keeps the front beautifully understated, allowing the dramatic sleeve and body detailing to take centre stage.

From the back, a low V-shaped neckline adds an unexpected element of allure, while a back hem split allows for easier movement through the long, streamlined skirt. Fully lined and finished with an invisible zip closure, the Lura is an elevated choice for occasions calling for something sophisticated, striking and a little different.

Features

• Rich crimson red colourway
• Maxi-length silhouette
• Soft stretch fabrication with a subtle sheen
• Elegant boat neckline
• Statement batwing sleeves
• Softly draped upper body
• Sculpted side seams designed to contour the waist and hips
• Elongated column-style skirt
• Low back with distinctive V-shaped detailing
• Back hem split for movement
• Invisible zip closure
• Fully lined

Fit Notes

The Lura Dress is designed to create a close, sculpted fit through the waist and hips before falling into a long, fluid skirt. The stretch fabrication provides some flexibility through the body, while the batwing sleeves offer a softer and more relaxed fit through the upper body and arms.

The maxi length is particularly striking on taller women; however, petite customers can also wear this style beautifully with a higher heel. We recommend checking the length against your height when selecting your size.

Model wears a size 8/Small.

Model measurements: Bust 81cm | Waist 63cm | Hip 95cm | Height 179cm.

Perfect For

• Black-tie events
• Formal weddings
• Wedding guest dressing
• Gala dinners and charity balls
• Awards nights
• Cocktail and evening events
• Milestone birthday celebrations
• Engagement parties
• Formal corporate events
• Red dress hire
• Designer gown hire

Our Stylist’s Tip

The Lura already delivers plenty of impact through its rich crimson colour and dramatic batwing silhouette, so keep the accessories refined. Pair it with black, gold or metallic heels, a compact evening clutch and statement earrings.

With the boat neckline and beautiful draping through the shoulders, we’d skip a necklace and allow the shape of the dress to do the work. A sleek bun or polished ponytail is particularly gorgeous with this style as it also showcases the low V-shaped back.

For a tonal evening look, try a deep red lip; for something softer, keep your makeup neutral and let the crimson dress be the statement.

The Lura Dress is available for designer dress hire in Melbourne and Australia-wide. Hire it online or visit Your Secret Closet in Hampton for personalised in-store styling and honest fit advice.